Photo: MINI
Owning a MINI and driving it every day is an experience that demands a certain attitude. Along with the attitude, you’re making a statement, a statement that is backed by various choices you make regarding your style.
That’s what MINI is seemingly trying to say with its latest lifestyle offering, launched at the 88th Pitti Uomo event held in Florence these days. The British manufacturer decided to bring together six young Italian designers to show the world what they can do.
The end result is the MINI Capsule Collection, made up of six items, all of them inspired by the MINI Clubman. Therefore, what we’re looking at here is a package comprised of a hat, a pair of sunglasses, a pair of shoes, a bag, a fragrance and a shaving kit. What else could a gentleman need, right?
The team is made up of young entrepreneurs behind the SuperDuper, TYG Spectacles, Alberto Premi and Pijama brands as well as Paola Bottai, a perfumer and the Proraso team together with illustrator Pietro Nicolauchich.
The gentleman’s hat was done by SuperDuper and it’s hand made from premium-grade felt using traditional methods. The inner band was inspired by the leather used inside the cabin of the MINI Clubman.
TYG Spectacles were behind the sunglasses, of course, its creator claiming that their elliptical form and minimalist design reflect the traits of the MINI Clubman. They’re made of high-grade acetate with brushed metal.
The shoes were the creation of Alberto Premi while the gentleman’s bag was put together by Pijama. This latter item can be used in various ways and is made of neoprene.
“Classy, cosmopolitan and a little mysterious” is how Italian perfumer Paola Bottai describes the fragrance in the MINI Gentleman’s Collection. It contains woody notes but also spices that evoke distant lands – because the MINI gentleman, says Bottai, “lets details speak for themselves”.
Last but not least, the shaving kit created by Proraso consists of a classic shaving brush, pre-shaving cream, shaving cream and aftershave balm. The packaging was designed by Pietro Nicolaucich.
The Pitti Immagine is an annual trade fair held in Italy that focuses on fashion. The Pitti Uomo, a menswear show, has been staged in Florence twice a year since 1972. It promotes young, aspiring and occasionally unconventional fashion labels. The partnership between MINI and Pitti Immagine, was launched in January 2015.
At the 87th Pitti Uomo, for example, MINI and Pitti jointly awarded the most talented young designer accolade to Alberto Premi, who went on to present his innovative shoe collection in a Special MINI Edition at the Salone del Mobile in April 2015.
The end result is the MINI Capsule Collection, made up of six items, all of them inspired by the MINI Clubman. Therefore, what we’re looking at here is a package comprised of a hat, a pair of sunglasses, a pair of shoes, a bag, a fragrance and a shaving kit. What else could a gentleman need, right?
The team is made up of young entrepreneurs behind the SuperDuper, TYG Spectacles, Alberto Premi and Pijama brands as well as Paola Bottai, a perfumer and the Proraso team together with illustrator Pietro Nicolauchich.
The gentleman’s hat was done by SuperDuper and it’s hand made from premium-grade felt using traditional methods. The inner band was inspired by the leather used inside the cabin of the MINI Clubman.
TYG Spectacles were behind the sunglasses, of course, its creator claiming that their elliptical form and minimalist design reflect the traits of the MINI Clubman. They’re made of high-grade acetate with brushed metal.
The shoes were the creation of Alberto Premi while the gentleman’s bag was put together by Pijama. This latter item can be used in various ways and is made of neoprene.
“Classy, cosmopolitan and a little mysterious” is how Italian perfumer Paola Bottai describes the fragrance in the MINI Gentleman’s Collection. It contains woody notes but also spices that evoke distant lands – because the MINI gentleman, says Bottai, “lets details speak for themselves”.
Last but not least, the shaving kit created by Proraso consists of a classic shaving brush, pre-shaving cream, shaving cream and aftershave balm. The packaging was designed by Pietro Nicolaucich.
The Pitti Immagine is an annual trade fair held in Italy that focuses on fashion. The Pitti Uomo, a menswear show, has been staged in Florence twice a year since 1972. It promotes young, aspiring and occasionally unconventional fashion labels. The partnership between MINI and Pitti Immagine, was launched in January 2015.
At the 87th Pitti Uomo, for example, MINI and Pitti jointly awarded the most talented young designer accolade to Alberto Premi, who went on to present his innovative shoe collection in a Special MINI Edition at the Salone del Mobile in April 2015.
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