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MINI Kicks-Off Countryman Design Competition

{img1 aign=left}Celebrating the launch of the fourth model in the brand’s lineup, MINI has kicked-off an international design competition that invites creative people to design potential tools for the unique MINI Centre Rail in the new MINI Countryman.

Participants can enter the design competition via the MINI Space internet platform.

The Centre Rail runs in a straight line between the seats of the Countryman, linking the front and rear of the interior, and offers a multifunctional platform on which to fix various travel items.

MINI has already come up with a range of features, such as sunglasses cases, cupholders, iPod docking stations, among others.

Other highlights of the Centre Rail include a stowage space for charger leads for electronic devices like mobile phones and
MP3 players.

According to the carmaker, the competition will run until May 11, 2010, and the designs submitted will be assessed by the MINI Design team headed by Gert Hildebrand. The three best ideas will be presented to the public as prototypes at the 2010 Paris Motor Show in October.

Winner of the first prize gets a four-day trip to Paris for two people, including a visit to the Motor Show, but other top-quality prizes, such as MacBooks and iPods, are also up for grabs.

The MINI Countryman has been revealed this January as a crossover to round off the brands’ lineup. It is larger and taller than the Hatch, and can be ordered as an option with all-wheel drive. The Countryman is the brand’s first model to come with four doors, a wide-opening tailgate and the MINI Centre Rail that is subject to the aforementioned competition.
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