MINI Gets Rolls-Royce Trim

It seems that BMW found another gap in the market, the one with people with more money than sense, as executives from the German automaker confirmed the existence of a project involving a luxury version of the MINI. Though MINI is already considered to be a premium car brand, BMW decided to push things to the limit.

Apparently a JCW MINI has already been modified by the Rolls-Royce wood and leather workshops. The car was presented in confidentiality to the dealers at the annual gathering earlier this year. Don’t worry, the little car will not be rebranded and sold as a Rolls-Royce, like the Aston Martin Cygnet, and will not be offered through the Rolls-Royce dealers network. It’s not even sure if the car will have any RR badges, reported.

It is sure that this car is addressed to buyers searching for the ultimate luxury in a small car, as the new level of trim will definitely be the most expensive option on the list. Unfortunately, no date has been announced for the official launch, but as MINI buyers love to personalize their car, we’re sure that this news will stir a lot of interest.

The British brad MINI is owned by the the BMW group that has produced the successor of the original Mini since April 2001. Rolls-Royce Motor Cars is a wholly owned subsidiary of the German automaker, so the project might make some sense as long as buyers will be interested. Luxury defies recession once again.
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