autoevolution
 

MINI Employees React to the Latest Marketing Scheme of the Company

Earlier today we told you that MINI is going to allow its fans to test the latest Cooper just days before its official market launch and they’re going to call this whole thing the ‘MINI FINAL TEST DRIVES’.
MINI 1 photo
Photo: Screenshot from Youtube
Not only that but they are also giving you a chance to design your own car and then sell it throughout America, if it’s chosen by the wide audience.

As you might’ve guessed it already, the MINI employees didn’t take this news too well. After all, the 2014 MINI Cooper is the result of their work and it’s only natural that they seem a bit left out.

Jim McDowell, MINI USA’s Vice President even stepped up in front of the camera to explain just how much his coworkers agree to this scheme. Enjoy!

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories