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MINI Dealership Replaces Guitar Stolen from Countryman for Local Artists

 Last fall, a couple in San Francisco had their car’s window smashed and their guitar stolen in a rather sad turn of events. It wouldn’t’ve been all that important but the thing is, the two rely on the music instrument to make a living.
MINI Customers with general manager of MINI San Francisco 1 photo
Photo: Autonews
The best bit about this sad news however is that the car they had at the moment was a MINI Countryman. How come? You might say and you’d be right to wonder. Well, as it turns out, a San Francisco dealership heard about their mishap and invited them over to replace their window free of charge. Not only that but they also bought them a new guitar so that they could keep on entertaining people.

The couple couldn’t believe it when they heard but it was all for real and with no strings attached. As it turns out, this is just one story of a bigger picture that is currently being painted by dealerships US-wide.

The company decided to go beyond its usual limits and offer its customers things they never expected. In this regard they put together a special fund for dealerships for this kind of surprises. For example, a customer received a roof rack for free after ordering his car, even though he didn’t tick the box for it. A salesman saw him checking it out and decided to include it, paid for by the dealership.

Launched in last July, the program intends to make the brand more popular and show people that they are supported in their endeavors. Gifts vary from vouches to cards to customers’ favorite places or malls, all of them showing that the sales person really listens when you’re placing your order.

Hopefully it will work as in 2014 sales have been down around 15% on a worldwide level. A drop in sales was expected with the introduction of the new models but not to this extent. In the meantime, you can watch the story of Sandusky and Moriah, the artists, in the video below.


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