In an attempt to make football fans forget about the Vuvuzela, MINI decided to advertise another South-African specific gadget: the Makarapa. Designed as a workman’s safety helmet, tuned into a football-fan item, the helmet can be customized pretty much as the football fan desires.
The downside is that the Makarapa can also turn into a devil's toy as well. "Customized pretty much as the football fan desires" means that a fan with a rich enough imagination can
OK, but what does MINI has to do with the Makarapa, or Vuvuzela for that matter? Nothing, really, but we all got used to the way carmakers try to link their products to just about everything.
"From humble beginnings – just like MINI – the Makarapa has grown into a style institution: unique, quirky and an extension of its owner’s individual personality," MINI says in a release.
"So it is obvious that MINI follows this style and creates its own Makarapa-design in South Africa."