MINI Countryman Makarapa

At least half of the world's population currently has one common enemy: that annoying, incredibly tormenting Vuvuzela sound. Thousands of these hell-made trumpets spit out their killer sound for 90 minutes during each game at the South African FIFA World Cup (we dread the moment when we'll have to hear them during overtime), making the games at the 2010 championship look even worse than they really are.

In an attempt to make football fans forget about the Vuvuzela, MINI decided to advertise another South-African specific gadget: the Makarapa. Designed as a workman’s safety helmet, tuned into a football-fan item, the helmet can be customized pretty much as the football fan desires.

The downside is that the Makarapa can also turn into a devil's toy as well. "Customized pretty much as the football fan desires" means that a fan with a rich enough imagination can
stick some Vuvuzela onto the thing and really turn it into a nightmare.

OK, but what does MINI has to do with the Makarapa, or Vuvuzela for that matter? Nothing, really, but we all got used to the way carmakers try to link their products to just about everything.

"From humble beginnings – just like MINI – the Makarapa has grown into a style institution: unique, quirky and an extension of its owner’s individual personality," MINI says in a release.

"So it is obvious that MINI follows this style and creates its own Makarapa-design in South Africa."

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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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