autoevolution

MINI Convertible Boat Makes a Splash

Remember MINI USA’s “Not Normal” marketing approach we talked about? Well, we’re back with some more of that and this time we are dealing with a MINI Convertible Boat.
MINI Convertible Boat 1 photo
The creation, which is powered by a 6 hp engine, was released by MINI USA Eastern Region and fits perfectly with the Not Normal approach. The vehicle was displayed at the annual Motor-Tober Mini festival in Boston.

"We challenged our regional staff and the dealers in their respective areas to identify 'Not Normal' ways to celebrate this Motor-Tober by engaging the Mini community and demonstrate why it's an exciting brand family to be part of," said Tom Salkowsky, marketing manager for Mini USA.

The vehicle has actually... ahem... sailed, being used as a support vessel for the Head of Charles Regatta race.

 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories