MINI Brand to Arrive in India Early in 2012

As Europe struggles with its economic condition and unemployment, automakers are being forced to find new growth markets where they can sell their vehicles and earn a profit. And one of the most substantial ones right now is India, where BMW Group wants to launch its MINI brand starting early 2012, according to Money Control.
With 10 years behind it of premium compact models under an iconic name, there should be a lot of built up demand in the only major market where MINI isn’t present.

BMW Group will open independent dealerships for its sub-brand and the process will start with two showrooms in Delhi and one in Mumbai.

"I am pleased to announce that the Mini will be introduced in India in 2012,"
said BMW India President Andreas Schaaf. "We had developed a new Mini ten years ago from the scratch. India is the only country where Mini has not been introduced. So, I think, it will be as successful here as in other countries."

"Currently, the BMW team is evaluating which version to be launched in India from the entire Mini family," said Schaaf. "We have not finalised the price of the car yet, but it is a premium brand and a premium car. Of course, the entry price will be more than Rs 25 lakh."

Despite the high prices, Indian customers are sure to buy MINIs, as this has been an iconic brand for many drivers in the country.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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