We've seen them everywhere: at stop lights, in parking lots and sometimes on the road, behind the wheel. Women are apply lipstick and mascara everywhere they can. Unfortunately for us, even while driving sometimes.
MINI Mexico had an interesting approach towards this problem. According to their studies, 22% of the car accidents in Mexico happen because of women applying make up and not paying attention to the road.
That leads to damages of up to $400,000 ($305,000) every week. Furthermore, all those accidents have the potential to ruin your pretty faces for ever, if something goes horribly wrong.
That's why they came up with a most unusual way to advertise traffic safety and discourage women from putting on make-on in traffic. They installed an airbag in a bathroom and deployed it for some unlucky women that were freshening themselves up at that moment.
After getting really scared, the women got to read the useful tip written on the airbag: "There's a time and place for everything". Did that give you a clue ladies? Keep the make-up off the streets, for your own good!
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