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Michelin x Bamford B347 Pilot Sport Watch Is Made Using Real Pilot Sport 5 Rubber

Michelin, together with Bamford London, have come up with an exclusive 133-piece limited edition watch called the B347 Pilot Sport. Why name a watch after a Michelin tire, you ask? Because the strap itself is made using recycled Pilot Sport 5 rubber. That’s pretty cool.
Michelin x Bamford B347 Pilot Sport 8 photos
Photo: Michelin
Michelin x Bamford B347 Pilot SportMichelin x Bamford B347 Pilot SportMichelin x Bamford B347 Pilot SportMichelin x Bamford B347 Pilot SportMichelin Pilot Sport 5Michelin Pilot Sport 5Michelin Pilot Sport 5
The Michelin x Bamford B347 Pilot Sport is a chronograph featuring a 41.5 mm forged carbon case, housing a Sellita SW510 automatic movement and a single push-button at your 2 o’clock for the start-stop-reset function.

There are many more automotive-related references though, such as the racing-inspired chequered pattern tachymeter. Meanwhile, you get signature Michelin yellow on the seconds and sub dial hands, whereas the black dial features white accents and luminous hour and minute hands – the white sub-dials are a nod to Michelin’s latest brand campaign where tires are shown as white circles.

You’ll find more “Michelin Yellow” on the strap as a unique colored fleck. The strap, as previously stated, is made using recycled Pilot Sport 5 tires, with the material being sourced from Michelin’s R&D campus in Clermont-Ferrand, France.

Design-wise, the strap boasts a real tread pattern, taken from the Pilot Sport 5 – specifically a 225/40 ZR18 (92Y) tire, like the ones you’d find on something like a BMW E36 and E46 M3, a Lotus Evora, Morgan Aero 8 or various iterations of the VW Golf GTI.

Last but not least, the caseback and custom box come with a heritage ‘race winner’ Bibendum (Michelin Man), which fans of the brand will surely appreciate.

“What started out as a light-bulb moment, stood next to a line-up of Porsches at a car event with a friend who works at Michelin, has developed into this stunning display of two pioneering brands. The racing-inspired design, lightweight carbon body, integrating the recycled tyre rubber and marking this by adding the tread pattern from their latest tyre – it all works,” said Bamford London founder, George Bamford.

As for how much one of these limited-edition timepieces will set you back, that would be £2,500 ($3,000), including taxes.
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About the author: Sergiu Tudose
Sergiu Tudose profile photo

Sergiu got to experience both American and European car "scenes" at an early age (his father drove a Ford Fiesta XR2 supermini in the 80s). After spending over 15 years at local and international auto publications, he's starting to appreciate comfort behind the wheel more than raw power and acceleration.
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