The company will thus celebrate the 10 years of the Michelin Challenge Design, but will also present the characters that until now starred in the company's commercials seen all over the world. In addition, Michelin will also demonstrate some of the company's latest concepts, so the display promises to be really interesting.
"The role of sponsors such as Michelin, ZF and Denso are significant not just for their long-term commitment to NAIAS but to the technological advancements and innovation they represent to the entire automotive industry," Barron Meade, 2011 NAIAS chairman, said in a statement.
"Often we get focused on the unprecedented amount of 'final product' we unveil at NAIAS, but many of these vehicles may never leave the drawing board without the forward thinking and research of suppliers who make these dream vehicles reality. Seeing the full spectrum of the industry is what NAIAS is about and these featured partners literally drive that point home."
autoevolution will be attending the 2011 North American International Auto Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions.