Michelin: Incorrect Tire Pressure Causes 440M Pounds Yearly Losses in the UK

The "green" side of motoring has been drawing more and more attention from the public opinion, with the industry making increasing efforts to develop eco-friendly vehicle technologies. But regardless of our cars’ planet-hugging abilities, it is still up to us to make sure that the small details that matter are taken care of.

We are talking about the apparent little things, such as the tire pressure. A recent UK research shows that the country’s drivers are wasting over 440 million pounds annually by driving with underinflated tires.

The research, which was conducted by Michelin, shows that the poor tire pressure wastes 370 million liters of fuel each year and contributes to an additional 1 million tones of CO2 being released in the atmosphere. The figures are based on a car parc of 30.3 million cars driving 12,000 miles pa at 35 mpg (with fuel costing 1.20 pounds per liter).

Michelin has decided to introduce a campaign that “rescues drivers who are in the dark when it comes to tyre pressures”. The Michelin Fill Up With Air team is offering on-road free tire checks to help improve safety and reduce vehicle CO2 emissions.

"Last year we checked more than 5,000 cars and the results showed that a large percentage of motorists in this country are simply not taking tyre maintenance seriously. This year the Michelin Fill Up With Air campaign is going to be the biggest to date with more than 50 locations included in the tour, so if we’re in your town please take 10 minutes to come in for a free tyre check,” said Peter Snelling, Michelin’s head of communications.

The Michelin Fill Up with Air Roadshow will be on tour throughout the UK and Ireland, from this month to October.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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