Michelin Fill Up With Air Campaign Cutting CO2 Emissions

Earlier this year, Michelin introduced the Fill Up With Air campaign in the UK, aiming to help drivers keep their tires at the correct pressure. Now, the company has announced that the project has helped almost 5,000 drivers save fuel and reduce CO2 emissions this summer.

The event has been touring the country since May, showing drivers the importance of maintaining the correct tire pressure. The campaign is estimated to have reduced the 4,753 involved motorists annual fuel consumption by more than 12,700 gallons (57,735 liters) and saved around 70,000 pounds ($110,000) a year on their fuel bills. This is in addition to increased tire wear and the added costs of replacing incorrectly inflated tires more frequently.

In addition to that, driving with the wrong tire pressure can affect a car’s handling, posing a safety threat and can also put more stress on the vehicle’s steering and suspension components, leading to possible wear and additional maintenance costs.

Not only does driving with the wrong pressures have an effect on the environment, but it can seriously compromise safety. Tyres that are under inflated can cause poor handling on the road and potentially lead to serious accidents and put lives at risk. There are lots of ways that people can help to cut their carbon footprint and keeping tyres at the correct pressure is a simple and very cheap solution,” said Michelin’s head of communications, Peter Snelling.

Michelin is now urging drivers to check their tire pressure as part of Energy Saving Week, which is running from 25 to 31 October.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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