One participant is a 26 year old Hungarian called Zsolt Tarnok who designed the 'Concept SsS' hoping to create a new icon for America. He combines modern technology with clean design cues from the past to spawn a muscle car. The 26-year old was born in Budapest, Hungary and he received his first Masters Degree in Product Design and Engineering in 2006 at the Budapest University of Technology and Economics.
Another contestant, is Colin Pan, a 20-year old student of vehicle engineering at Wuhan University of Technology in China. He entered the Michelin Challenge Design to develop his style to a more mature state.
Trying to stay ahead, the plucky Hungarians, also including Gabor Magyari, Zsolt's friend, designed the ‘SunTruck' concept representing a new generation of a transatlantic highway cruiser. Magyary (27) graduated the University of Technology and Economics in Budapest, Hungary, in 2007, and specialized in industrial and Product Design.