German automaker Mercedes-Benz is looking to extend its leadership at the top of the luxury car market once the upcoming S-Class Pullman model is released, Daimler chairman Dieter Zetsche revealed yesterday.
Speaking to Autocar, the company representative said the new S-Class Pullman will have what it takes to help Mercedes-Benz build on the tradition it has in the luxury vehicle segment. In addition, Zetsche unveiled that the limousine destined to replace the discontinued Maybach will cost at least €200,000 ($261,960 / £169,630 at current exchange rates).
“We will continue in the market segment above €200,000,” said Daimler chairman Dieter Zetsche. “It is important that Mercedes-Benz is represented. We have tradition at this level. We see a chance to extend our leadership at the top end of the luxury car market. We plan to extend the number of models, and a Pullman is included in those plans.”
Expected to be launched in May 2014, Mercedes-Benz S-Class Pullman will be launched, but we do know the vehicle will be about six meters long and will receive an ultra-luxurious interior.
Story via Autocar
“We will continue in the market segment above €200,000,” said Daimler chairman Dieter Zetsche. “It is important that Mercedes-Benz is represented. We have tradition at this level. We see a chance to extend our leadership at the top end of the luxury car market. We plan to extend the number of models, and a Pullman is included in those plans.”
Expected to be launched in May 2014, Mercedes-Benz S-Class Pullman will be launched, but we do know the vehicle will be about six meters long and will receive an ultra-luxurious interior.
Story via Autocar