Photo: Mercedes
Mercedes is partnering with ZYNC, a California-based tech company which will now provide the carmaker with its premium in-car digital entertainment platform. The goal is to feed users a seamless digital entertainment experience, while maximizing the benefits of Mercedes’ UI/UX technologies, such as the MBUX Hyperscreen.
By using ZYNC, Mercedes customers will be able to access a wide range of third-party global and local streaming services. The first application is scheduled for the end of this year in the EQS and S-Class in Europe, with a rollout in further models and markets targeted for 2023.
ZYNC offers video streaming, on-demand content, interactive experiences, local video programming, sports, news, gaming and a lot more via a unified user interface. Over 30 streaming services will be made available, which should definitely appeal to movie buffs and content-cravers everywhere.
All you'll need to get started is an active Mercedes-Benz ‘me’ account with the MBUX Entertainment Package, which is currently free for one year.
“Through our partnership with ZYNC, Mercedes-Benz aims to unleash the full potential of in-car entertainment via benchmark-setting hardware like the MBUX Hyperscreen by transforming it into a portal that expands the MBUX digital experience beyond the car,” said Mercedes chief software officer, Magnus Ostberg.
“As well as even smoother, more direct and personalized access to owned and third-party content such as ZYNC provides, augmentation with interactive services will help us further deepen customer engagement and dialogue.”
Ultimately, customers will be able to access a constantly growing array of streaming services, optimized to make the best possible use of the visual quality and resolution available to specific Mercedes infotainment systems and screens.
The ZYNC platform is said to offer best-in-class in-vehicle video playback, which includes adaptive bitrates and minimal onboard caching requirements. The platform itself is also said to be compatible with several Digital Rights Management (DRM) formats.
“We want to offer our customers a unique entertainment experience in their vehicles. Technologically, this is only achievable through the interaction of the best hardware and software,” added Mercedes chief technical officer, Markus Schafer.
ZYNC offers video streaming, on-demand content, interactive experiences, local video programming, sports, news, gaming and a lot more via a unified user interface. Over 30 streaming services will be made available, which should definitely appeal to movie buffs and content-cravers everywhere.
All you'll need to get started is an active Mercedes-Benz ‘me’ account with the MBUX Entertainment Package, which is currently free for one year.
“Through our partnership with ZYNC, Mercedes-Benz aims to unleash the full potential of in-car entertainment via benchmark-setting hardware like the MBUX Hyperscreen by transforming it into a portal that expands the MBUX digital experience beyond the car,” said Mercedes chief software officer, Magnus Ostberg.
“As well as even smoother, more direct and personalized access to owned and third-party content such as ZYNC provides, augmentation with interactive services will help us further deepen customer engagement and dialogue.”
Ultimately, customers will be able to access a constantly growing array of streaming services, optimized to make the best possible use of the visual quality and resolution available to specific Mercedes infotainment systems and screens.
The ZYNC platform is said to offer best-in-class in-vehicle video playback, which includes adaptive bitrates and minimal onboard caching requirements. The platform itself is also said to be compatible with several Digital Rights Management (DRM) formats.
“We want to offer our customers a unique entertainment experience in their vehicles. Technologically, this is only achievable through the interaction of the best hardware and software,” added Mercedes chief technical officer, Markus Schafer.
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