The percentage corresponds to a total number of vehicles sold of 280,552 units, with 118,357 passenger vehicles being sold in March alone (an increase of 7.7 percent compared to March 2010, when the car maker sold 109,882 units).
“Our sales were very good in the first quarter and once again rose at a double-digit rate. We also want to achieve year-on-year growth in the second quarter, for which we will particularly benefit from the new generation of the high-volume C-Klasse and the new SLK,” said Joachim Schmidt, Mercedes vice president Sales and Marketing.
“Based on our success in many markets and numerous new products, we want to achieve a new sales record in 2011.”
As usual in the past year or so, from a percentage point of view, the best-selling region for the brand was China, who reported a growth of 78.2 percent, the highest recorded by any premium brand in the country. From a volume stand point, the best market was Western Europe, where 57,430 units left the dealerships.
The best-selling models in the Mercedes lineup were the E-Klasse and S-Klasse, with 78,570 and 16,869 units, respectively, making for a very good start of the year for the models. On the other hand, smart was once again at the bottom of the chart, selling only 24,981 models (an increase of 9.8 percent over last year).
Google News