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Mercedes-Benz Vision Tokyo Gets a Very Japanese Presentation Clip

“When in Rome, do as the Romans do” seems to have been the motto of this presentation clip for the latest Mercedes-Benz concept - the Vision Tokyo electric autonomous (and the list of adjectives could go on) minivan.
Mercedes-Benz Vision Tokyo 1 photo
Photo: Screenshot from YouTube
Mercedes-Benz chose the 2015 Tokyo Motor Show as its venue for unveiling the Vision Tokyo concept, the oddly-styled and oddly-equipped MPV - the perfect vehicle for the odd future generations. That would explain why this clip has almost nothing in common with the Mercedes-Benz we all know (and some of us even love), and a lot to do with the Japanese modern culture.

In fact, you could say the vehicle was designed from the ground up to appeal to the kind of people who would feel at home in Blade Runner’s Los Angeles, but have to settle with today’s Tokyo for now. The Japanese capital city is smaller than Paris in terms of surface, but it has four times as many people living within its limits, so the population density is sky-high.

Among these people, there’s a certain group of young individuals emerging. They’re called “Generation Z” and they can be identified by their constant attachment to their smartphones. They’re the kids born in the mid-90’s who know nothing about life without technologies.

Like it or not, the cars as we know them will have to adapt or risk being ignored by these people once they come of age and want to buy a vehicle. That’s why Mercedes-Benz Vision Tokyo presents itself as a mobile living space - an oasis built around your own personality that you can take with you around a megacity.

The Mercedes-Benz Vision Tokyo embodies the concept of an automotive lounge for a future generation of megacities,” explains Gorden Wagener, Head of Design at Daimler AG. “The Vision Tokyo is our tailor-made product for young people in megacities.

You could take Gorden’s word for it, or you could watch the clip below and see for yourself.

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About the author: Vlad Mitrache
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"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
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