Mercedes-Benz USA Chooses Yigal Azrouel for the Fall 2009 Collection

Since luxury cars go hand in hand with trendy clothes, Mercedes-Benz USA continues to support the fashion community through its "Mercedes-Benz Presents" program. For this specific aim, the German luxury car manufacturer has chosen Yigal Azrouel to design this season's collection.

In fact, Azrouel's Fall 2009 Collection will debut today at 11:00 a.m. at the Promenade at Mercedes-Benz Fashion Week in Bryant Park.

"I am honored to have been chosen by Mercedes-Benz as their Presents Designer," confesses Azrouel. "We share a commitment to unparalleled quality and innovative design."

The German car manufacturer has chosen Azrouel for his “fresh, modern designs, meticulous attention to detail and appreciation of exquisite fabrics. “ The 2009 Fall Collection is going to bring the public fresh design concepts, with dark and romantic hues.

"Yigal Azrouel's vision is always refreshing to experience and he connects with a marketplace seeking vibrant style and unique design," says Lisa Holladay, Manager, Brand Experience Marketing for Mercedes-Benz USA. "He joins a group of distinguished designers in our Mercedes-Benz Presents program that continues to support and celebrate great talent."

The talented designer has been an active member of the Council of Fashion Designers of America since 2004. His first full menswear collection and capsule accessories was launched in 2007.

As for “Mercedes-Benz Presents Designer” program, it has been launched during Mercedes-Benz Fashion Week in Los Angeles in 2003. The German car manufacturer supports and celebrates the chosen designer throughout the week through the sponsorship of their runway space, and access to the VIP Star Lounge for hosting media receptions. In addition, they make a charitable donation to a design educational program/school on behalf of the designer and the Mercedes-Benz Presents Designer program.

Others designers who collaborated with Mercedes-Benz in the past include Badgley Mischka, Peter Som, Monique Lhuillier, Tracy Reese and most recently, Chado Ralph Rucci.
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