Photo: Mercedes-Benz UK
The upcoming September will be Mercedes-Benz' ninth season as the official car sponsor for the London Fashion Week. To mark this occasion and in support of the Stuttgart brand's involvement with fashion and style in general, the UK branch will launch a series of online fashion films called “Style Pit Stop”.
The films will be shot in a documentary-style and will essentially be candid interviews, devised and hosted by TV and Radio Presenter Reggie Yates, who will pick up various music and entertainment celebrities in a Mercedes-Benz A-Class.
In short, Yates will take each stars for a spin around London in the A-Class, swapping different stories and anecdotes about specific clothing items that are relevant to certain moments of their careers.
“Style Pit Stop is the perfect opportunity for me to not only indulge one of my passions, but also fish around the wares of some of my favorite celebrities,” said Yates. “Style is such a personal thing and this is my chance to really learn about what makes some of our most stylish exactly that.”
The celebrity films will be posted on Mercedes-Benz UK's YouTube channel, with the first episode of the four in total to be put online on September 4.
In short, Yates will take each stars for a spin around London in the A-Class, swapping different stories and anecdotes about specific clothing items that are relevant to certain moments of their careers.
“Style Pit Stop is the perfect opportunity for me to not only indulge one of my passions, but also fish around the wares of some of my favorite celebrities,” said Yates. “Style is such a personal thing and this is my chance to really learn about what makes some of our most stylish exactly that.”
The celebrity films will be posted on Mercedes-Benz UK's YouTube channel, with the first episode of the four in total to be put online on September 4.
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