Mercedes-Benz Turns Its Maybach S 560 Into a Glittery Gold Modern "Chariot"

Mercedes-Benz wrapped a Maybach S 560 in glitter and gold for the upcoming "Cinderella" movie 6 photos
Photo: Mercedes-Benz/Youtube
Mercedes-Maybach S 560 custom-made for the "Fab G"Mercedes-Maybach S 560 custom-made for the "Fab G"Mercedes-Maybach S 560 custom-made for the "Fab G"Mercedes-Maybach S 560 custom-made for the "Fab G"Camila Cabello is a modern Cinderella who hops behind the wheel of a Mercedes-Benz G-Class
Mercedes-Benz announced that its joining forces with Amazon Prime Video for the upcoming "Cinderella" movie. Together, they will launch a campaign that celebrates strong individuals and supports female empowerment. As part of this campaign, Mercedes will showcase a golden-wrapped glittery Maybach S 560, inspired by "Fab G's" style in this modern fairytale.
Director and writer Kay Cannon delivers a daring, star-studded musical reinterpretation of the classic tale. Camila Cabello, in the title role, is a modern-day Cinderella who defies tradition, patriarchy, and her stepmother to achieve her own goals.

Mercedes-Benz has created a new commercial based on the film that wants to urge women to redefine the roles they are expected to play in society. The new spot, which features Cabello, Kay Cannon, and producer Shannon McIntosh, premiered on August 2nd on the German carmaker's website and social media channels.

"We are excited to join forces with Mercedes-Benz to launch a campaign that celebrates strong individuals and promotes female empowerment. Our heroine (Camilla Cabello) is an ambitious young woman whose dreams are bigger than the world will allow, but with perseverance and the help of her Fab G (Billy Porter), she makes her dreams come true.", says Ukonwa Ojo, CMO of Amazon Prime Video.

Mercedes-Benz also worked with the Fabulous Godmother "Fab G" played by Billy Porter to design a custom glittery gold modern "chariot." This "chariot," which is a Mercedes-Maybach S 560, features massaging chairs, new tech, a shimmering custom-made golden wrap to display "Fab G's" glittery color palette, and other unique components, all inspired by Porter's stylish character.

The spot also features the Mercedes-Benz G-Class, another modern variant of a "chariot" (this time not decked out) in which the audience can see a new kind of Cinderella behind the wheel. Check out the clips released by the German brand to catch a glimpse of what a modern fairytale looks like.

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
Press Release
About the author: Florina Spînu
Florina Spînu profile photo

Florina taught herself how to drive in a Daewoo Tico (a rebadged Suzuki Alto kei car) but her first "real car" was a VW Golf. When she’s not writing about cars, drones or aircraft, Florina likes to read anything related to space exploration and take pictures in the middle of nature.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories