Mercedes-Benz Tops Customer Satisfaction Survey

Recession forced car dealers to pay more attention to the customers, so most of them had to improve their customer service. Then again, brands like Mercedes-Benz didn’t need improvements, as they are recognized for their commitment to customer satisfaction.

This year’s UKCSI survey published by the Institute of Customer Service showed Mercedes-Benz as the best car manufacturer in providing customer service. The survey is conducted by the not-for-profit organization every six months through an online questionnaire of 26,000 UK consumers. Consumers rated companies from how they handle customer enquiries to their reputation and the value their services represent. The company’s employees were also rated from their appearance and helpfulness to their competence and friendliness.

In addition to winning the Automotive UK Customer Satisfaction Award outright, Mercedes-Benz was placed 15th best Company in the UK for customer satisfaction. Other companies that featured in the top 15 included John Lewis, Waitrose and Virgin Atlantic.

Mike Belk, Managing Director Customer Services Group Mercedes-Benz UK, said: “This award underlines our commitment to providing our customers with an unrivaled automotive retail experience and not only proves that we are class leaders in our sector, but also shows that we are one of the best companies in the UK for keeping customers satisfied.

“Our employees are continually working to raise the bar, both in the construction of pioneering vehicles and in the provision of exceptional service to our customers. So I am particularly proud that this survey recognises the quality and performance of all our UK employees.”