Photo: Mercedes-Benz
The subject of the following news was bound to happen sooner or later, especially with the way the Internet has begun to influence our daily lives in recent years. In a couple of months, Mercedes-Benz will start a pilot program in which potential customers will be able to order and even finance new models through an online shop dedicated to the brand.
In the beginning of the project, only customers in Hamburg, Germany and Warsaw, Poland, will be able to use the program, but it will be extended in most of Europe in the following years.
Quoted by Automotive News, a Mercedes-Benz spokesman said that the buyers will still have to go down to a dealer “in the flesh” for a “final sales administration phase”.
They will be able to either pick up the car bought online at a dealer or Mercedes can even deliver the vehicle to their door in any part of Germany and Poland.
Obviously, one of the most important reasons for the online shops strategy is for Mercedes-Benz to reach a younger, urban and more tech-loving audience. The traditional dealership, whether company-owned or franchise will still remain the most used means of contact between the brand and its customers. We can't wait for the day when we'll be able to download a car and 3d print it in our garage.
Quoted by Automotive News, a Mercedes-Benz spokesman said that the buyers will still have to go down to a dealer “in the flesh” for a “final sales administration phase”.
They will be able to either pick up the car bought online at a dealer or Mercedes can even deliver the vehicle to their door in any part of Germany and Poland.
Obviously, one of the most important reasons for the online shops strategy is for Mercedes-Benz to reach a younger, urban and more tech-loving audience. The traditional dealership, whether company-owned or franchise will still remain the most used means of contact between the brand and its customers. We can't wait for the day when we'll be able to download a car and 3d print it in our garage.
Google News