Not only that, but it also has a 30 percent conquest rate, meaning that about one in three B-Class customers were previously driving something without the three-pointed star on the hood.
“The B-Class is the perfect combination of sporty design, impressive driving dynamics and incomparable driving comfort,” says Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “That’s what makes it so popular with our customers. What has been particularly noticeable with the current model is that we are reaching the most diverse customer groups, from families with children to active seniors.”
From 2014, two versions of the Mercedes-B-Class running on alternative drive technologies will hit the market, with both the B 200 Natural Gas Drive and the B-Class Electric Drive to improve the model range in just a few months.