Photo: Mercedes-Benz
Mercedes-Benz is apparently following the route started by BMW with its BMW i sub-brand.
The premium automaker from Stuttgart has reportedly trademarked several names, which could all be adopted for a range of electric vehicles. The new family of electric cars from Daimler AG is expected to receive the “EQ” name, while its models might be called “EQA,” “EQX,” and all the letters in between placed after the “EQ” prefix.
According to the Brits at Auto Express, the German company has already registered some slogans at the British Trademark Office, in the form of “EQ Boost,” “EQ Inside,” and “Generation MQ.”
The latter is the most curious of them all, as it includes a “Q,” but not an “E,” so Mercedes-Benz will have to explain why each of the potential models is named the way it is once it launches them, to simplify things for all involved.
The first all-electric model from Mercedes-Benz’s new sub-brand is allegedly called “EQS,” and it is claimed to be a sedan. Most likely, it will compete with the Tesla Model S, a car that has succeeded in luring customers from the conventionally powered flagship from Stuttgart, the S-Class.
Instead of building its electric vehicles on the platforms of conventional vehicles, Mercedes-Benz is expected to use a multifunctional modular platform dubbed “EVA,” short for Electric Vehicle Architecture.
The latter will allow the automaker to accommodate a broad range of body styles, from hatchbacks and SUVs to large sedans, sources claim.
Launching a new car is difficult as it is, as automakers must be sure to find a name that suits the model, fits the brand, and is easy to pronounce worldwide.
Before being green-lighted, the name must also not be used by any other automaker, and it is preferable that no other company has used it before, so that no confusions can be made.
According to the Brits at Auto Express, the German company has already registered some slogans at the British Trademark Office, in the form of “EQ Boost,” “EQ Inside,” and “Generation MQ.”
The latter is the most curious of them all, as it includes a “Q,” but not an “E,” so Mercedes-Benz will have to explain why each of the potential models is named the way it is once it launches them, to simplify things for all involved.
The first all-electric model from Mercedes-Benz’s new sub-brand is allegedly called “EQS,” and it is claimed to be a sedan. Most likely, it will compete with the Tesla Model S, a car that has succeeded in luring customers from the conventionally powered flagship from Stuttgart, the S-Class.
Instead of building its electric vehicles on the platforms of conventional vehicles, Mercedes-Benz is expected to use a multifunctional modular platform dubbed “EVA,” short for Electric Vehicle Architecture.
The latter will allow the automaker to accommodate a broad range of body styles, from hatchbacks and SUVs to large sedans, sources claim.
Launching a new car is difficult as it is, as automakers must be sure to find a name that suits the model, fits the brand, and is easy to pronounce worldwide.
Before being green-lighted, the name must also not be used by any other automaker, and it is preferable that no other company has used it before, so that no confusions can be made.
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