"A combination of a strong and vigorous dealer network, comprehensive market management, and customer first retail actions has again shown the strength of the German luxury brand in what has been a far-from-perfect storm,” Horst von Sanden, managing director of Mercedes-Benz Cars in Australia said.
"The strong government incentives have certainly assisted sales. This is despite an artificial ceiling being placed on the tax-deductibility of these vehicles with the Luxury Car Tax (LCT) threshold set as the cut-off point."
von Sanden believes the results might have been even better if tax deductibility limit had been higher and the manufacturer's stock levels bigger. This considering that in December alone Mercedes sold 1,629 new passenger cars and SUVs.
“This December sales result has set the pace for us in 2010. As a group we are close to the benchmark 20,000 units – a figure achieved only by offering a comprehensive catalogue of vehicles that customers need. From the two-seat smart city car to our impressive car and commercial vehicle ranges through to our über-luxury Maybach it is clear we have the local market covered,” von Sanden concluded.
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