Photo: Mercedes-Benz
Mercedes-Benz is currently on a crusade to become the world's best-selling premium manufacturer once again, and to do that, it will be relying heavily on the North American market.
With the crazy surge of the Chinese market finally coming to an end, all brands need to start looking in different directions for profit and volumes, and the US market seems like just the right place. It is on a steady rise following the dip suffered during the recession, and it's a much more predictable environment than its Chinese counterpart.
Mercedes-Benz has already announced its intention to slowly (very, very slowly, we'd assume) fade out its diesel powertrains and replace them with gasoline hybrids, a move that would bode well with a focus switch towards the American market, while also doing nothing to affect other important destinations for the Stuttgart brand's cars such as the Middle-East or, indeed, China.
Considering it's been just a week or two since Mercedes-Benz introduced its new range of two-liter four-cylinder modular diesel engines, that statement needs to be taken with a grain of salt, but the company's commitment on the North American front, however, doesn't.
Last summer, Mercedes made it very clear it was looking to expand its operations in the US, and it was looking for a new place to build an HQ. After a short bidding contest, the winner was Sandy Springs, situated just North of Atlanta, Georgia. It's there that Mercedes-Benz plans to build a 225,000 square-foot four-story building over 12 acres of land. The modern building will sit on the corner of Abernathy and Barfield roads, near the intersection of Georgia 400 and Interstate 285.
The rendering shows the complex will be made out of three large constructions, with one appearing to function as a multi-storied parking place, complementing the outdoor parking lot. The main building will feature glass walls all-around and will probably function as the main node of the operations, while a windowless third would make for a perfect warehouse. The expansion plans are also highlighted in the drawing. Building is expected to commence this spring, and the new HQ should be able to open its gates two years from now, in 2018.
Mercedes-Benz has already announced its intention to slowly (very, very slowly, we'd assume) fade out its diesel powertrains and replace them with gasoline hybrids, a move that would bode well with a focus switch towards the American market, while also doing nothing to affect other important destinations for the Stuttgart brand's cars such as the Middle-East or, indeed, China.
Considering it's been just a week or two since Mercedes-Benz introduced its new range of two-liter four-cylinder modular diesel engines, that statement needs to be taken with a grain of salt, but the company's commitment on the North American front, however, doesn't.
Last summer, Mercedes made it very clear it was looking to expand its operations in the US, and it was looking for a new place to build an HQ. After a short bidding contest, the winner was Sandy Springs, situated just North of Atlanta, Georgia. It's there that Mercedes-Benz plans to build a 225,000 square-foot four-story building over 12 acres of land. The modern building will sit on the corner of Abernathy and Barfield roads, near the intersection of Georgia 400 and Interstate 285.
The rendering shows the complex will be made out of three large constructions, with one appearing to function as a multi-storied parking place, complementing the outdoor parking lot. The main building will feature glass walls all-around and will probably function as the main node of the operations, while a windowless third would make for a perfect warehouse. The expansion plans are also highlighted in the drawing. Building is expected to commence this spring, and the new HQ should be able to open its gates two years from now, in 2018.
Google News