One of the widest spread stereotypes about German people is the fact that they are either the least funny people on Earth, or their sense of humor is completely misunderstood in any other country. Mercedes-Benz marketing doesn't seem to want this stereotype gone, especially if this “emotional brand song” should be taken as evidence.
In short, the Mercedes-Benz YouTube channel has recently launched a video of a company song which at first glance seems to be dedicated to the happiest mechanics you will ever see, and it's called “Your Best (Mercedes-Benz Service Song)”.
Sung by “The Voice of Germany” contestant Patricia Meeden, and without trying to offend anyone with this statement, this is probably the most... let's just say unexpected way that the Mercedes-Benz service has ever been marketed, or praised.
Leaving the generic, Eurovision-like, instrumentals aside, it's probably the lyrics which make this tune one the most peculiar ones we've ever heard, especially since the Mercedes-Benz people have included them in the video. You know, for all the karaoke fans out there.
“I like them to be strong
That they catch me when I skid.
Like them to turn me on.
I thought that some of them did.”
The rather obvious sexual innuendo may or may not be intentional, but considering the success of Steven Soderbergh's “Crash”, maybe Mercedes-Benz marketing was feeling a bit inspired.
If you didn't mute the first one in horror after a couple seconds, then you might want to listen to the "extended cut" as well:
Sung by “The Voice of Germany” contestant Patricia Meeden, and without trying to offend anyone with this statement, this is probably the most... let's just say unexpected way that the Mercedes-Benz service has ever been marketed, or praised.
Leaving the generic, Eurovision-like, instrumentals aside, it's probably the lyrics which make this tune one the most peculiar ones we've ever heard, especially since the Mercedes-Benz people have included them in the video. You know, for all the karaoke fans out there.
“I like them to be strong
That they catch me when I skid.
Like them to turn me on.
I thought that some of them did.”
The rather obvious sexual innuendo may or may not be intentional, but considering the success of Steven Soderbergh's “Crash”, maybe Mercedes-Benz marketing was feeling a bit inspired.
If you didn't mute the first one in horror after a couple seconds, then you might want to listen to the "extended cut" as well: