The initiative is aimed at offering entertainment to both teenagers and parents. One of its most interesting activities is the Easter Trivia Trail, that offers parents to opportunity to ride in the back while their children drive a 4MATIC Mercedes-Benz M-Klasse on a 10-acre off-road course.
Each day, the four best participants will enjoy a Silver Arrows Display Team experience, thus being brought close to AMG’s 6.2 liter V8 powerplant. Teenagers must be taller than 1.5 meters and pay a tax between 45 and 80 pounds to enter - they will be assisted by a professional driver who will operate the vehicle’s dual control throughout the experience.
“Our Easter programme of events offers families a wide range of activities, The opportunity for youngsters to swap places with their parents and drive them around our off-road course is great fun – it’s one of the only times where people are encouraged to get the car dirty!” explained Commercial Operations Director Mercedes-Benz Cars Andrew Mallery
“Mercedes-Benz World is constantly delivering new and innovative ways for visitors to spend a day with us, and whether you’re a first-time visitor, or call in regularly, there will be something new to see, experience and participate in,” Mallery added.
Visitors can enter the Mercedes-Benz World for free and will also be able to enjoy standard attractions of the facility, such as a 3D simulator ride through the assembly process of a Mercedes-Benz car. The Easter program is scheduled to take place from April 1 through 18.