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Mercedes-Benz Makes Waiting for the Delivery of a New Car More Enjoyable

Ask anyone who's been through this and they'll tell you that waiting for your car to be delivered is the most atrocious experience of a lifetime. Those weeks or months (or even years, if you're buying with Tesla) between the moment you've settled on a model and the day you get to pick it up from the dealership are so distracting we should be getting a leave from work.
Mercedes-Benz Joyful Anticipation 7 photos
Photo: YouTube screenshot
Mercedes-Benz Joyful AnticipationMercedes-Benz Joyful AnticipationMercedes-Benz Joyful AnticipationMercedes-Benz Joyful AnticipationMercedes-Benz Joyful AnticipationMercedes-Benz Joyful Anticipation
It's not like we're good enough to do anything other than think about the new car anyway, so productivity is definitely going down. Alright, so maybe you won't be as anxious as during those nine months before your first born comes into this world, but it's pretty darn close.

Waiting for kids, however, is made easier by those periodic ultrasound scans where you get to see the little one - a little something to make time go by faster. With cars, that doesn't happen. Well, it didn't, but it does now.

Mercedes-Benz
is offering its German clients the option of keeping an eye on the individually-configured model in real-time from the moment the order had been placed. The service is available through the Mercedes me platform, allowing customers to track the production status online from anywhere in the world.

Called "Joyful Anticipation," the program is operational in three Mercedes-Benz factories - Sindelfingen, Rastatt, and Kecskemét - and covers ten different models: CLS, CLS Shooting Brake, E- and S-Class, A- and B-Class, GLA, B-Class, CLA, and CLA Shooting Brake.

“Digital transformation is a key initiative in our production strategy. We further increase the flexibility and efficiency of our worldwide production network," said Markus Schäfer, Member of the Divisional Board of Mercedes-Benz Cars, Manufacturing and Supply Chain. "On top we create new services and real added value for our customers. An excellent example is the ‘ Joyful Anticipation’. We are driving digitalization ahead at full speed in our plants, with the use of leading Industry 4.0 methods."

It's not exactly a live webcam where you can see the car as it moves on the assembly line, but at least you won't be completely in the dark anymore until you get that much-awaited phone call from your dealer informing your car has arrived.

We'd also like to point out that Mercedes-Benz managed to make a clip that essentially shows how a car is washed and gets its final quality check inspection and approval quite exciting and enjoyable watch. See for yourself.

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About the author: Vlad Mitrache
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"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
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