Mercedes-Benz Looking to Build a Factory in Russia

As some of you know, the three-pointed star manufacturer has been encountering its fair share of production bottlenecking in recent months, especially when it comes to models built on the MFA (Modular Front Architecture) platform.
Mercedes-Benz GLA (X156) 1 photo
Photo: Daimler AG
Recent rumors talked about Mercedes-Benz looking for a new vehicle assembly location somewhere in North America, but the Germans' efforts are apparently concentrating in more than just one spot when it comes to new production lines.

According to a recent report by Bloomberg, among the sites taking into examination by Daimler AG when it comes to widen their global production capacity, Russia also comes as a pretty good candidate.

“We have been looking at the basic parameters and potential of local production of passenger cars in Russia, and have held various discussions. These activities will be continued.” said Sebastian Wahle, a Daimler spokesman, in an e-mail quoted by Bloomberg.

Apparently, the plan is for the Germans to star assembling more cars in or near the markets where they are actually being purchased by customers, in an effort to also bypass certain import taxes and therefore increase profitability.

Daimler's CEO Dieter Zetsche has long vowed for Mercedes-Benz to reclaim the top spot in global premium car sales after losing it to BMW back in 2005 and with Audi passing them as well in 2011.

The current plan is that Mercedes-Benz will regain the number one status by 2020, so a rather drastic increase in production is one of pillars on which they will base their growth. It was just a few days ago when Daimler said that it will more than double car production in China, while today it was announced that their newest automatic transmission will also be manufactured in Romania from 2016.
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
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