Mercedes-Benz Launches White Glove School Bus Company

The American branch of the Stuttgart car manufacturer recently launched one of their most peculiar projects to date in the form of a youth transportation service.
Boost By Benz 4 photos
Photo: Daimler AG
Boost by Mercedes-BenzBoost by Mercedes-BenzBoost by Mercedes-Benz
Destined to transport children safely to and from educational and/or recreational activities, the “Boost by Mercedes-Benz” project is an initiative of Business Innovation at Mercedes-Benz Research and Development North America, Inc. (MBRDNA).

“We know how important it is for children to balance school and extracurricular activities,” says Regan Long, Business Innovation Manager and Boost Program Lead at MBRDNA, “it can be very tough for parents to get their kids from place to place - safely and on time. Our goal at Boost is to make parents’ lives easier, while enabling children to participate in more activities.”

The pilot program is currently available in Palo Alto, California, and uses Mercedes-Benz Sprinter vans, which are operated by well-trained and fully licensed drivers and concierges. Interested parents can reserve rides for their children online at
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
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