The app turns the Apple devices into digital museum guides with a bilingual interface. Users can rely on this while visiting the museum itself and enjoy the app while at home or traveling. The application includes all 160 displayed vehicles from the Legend and Collection museum tours, offering pictures, captions, background information and, in most cases, audio files.
“Innovative communication on the Internet and in the mobile segment is a key component of our marketing strategy,” explains Michael Bock, head of Mercedes-Benz Classic. “It is important for us to reach out directly to our young target audience in particular and to engage in a dialogue with this group. Social media activities are particular useful to us in achieving this. Having immediate feedback from users is valuable in aiding us to react to specific queries and requirements and to consistently improve."
Users can also enjoy various offers and services relating to all the aspects of the Mercedes Benz Classic. There’s a market place area that combines the museum shop with a replacement part search tools. The app also offer info on events and exhibitions and supports dialogue-based communication with user profiles, coming with a Clubs and Communities section.
The app, which can be downloaded for free from the Apple App Store, will also be offered for other operating systems, such as Android, starting from next year.
The German company also let us know that since the beginning of the current year, the Mercedes-Benz Museum has increased the number of users who “like” its Facebook page to over 10,000 and is now placed among the top 3 German museums on Twitter.