Photo: Daimler AG
Mercedes-Benz believes sustainability is one of the most important social topics of our time, affecting both the automotive and fashion industries. This, and the fact the company is celebrating its fashion engagement’s 20th anniversary made the company partner up with The Green Carpet Challenge.
Livia Firth - founder and Creative Director of the consultancy Eco Age, and Erdem Moralioglu celebrated the launch of The London 2015 Green Carpet Collection by Erdem the other day. Since it’s a special occasion, the German automaker made sure numerous celebrities attended the event for the launch, including Colin Firth, Suki and Immy Waterhouse, Lily Cole, Sophie Hunter, Ellie Goulding and many others.
The collection has been produced using reused, surplus or sustainably certified materials, creating 11 looks that capture Erdem’s signature style of versatile yet powerful femininity - Mercedes tells us. Worry not, Merc has more in mind than just having fun with the girls doing the catwalk under the crazy flashlights.
According to the luxury auto manufacturer, this current subject is highlighted by the company’s Spring/Summer 2016 campaign, entitled “Hybrid by Nature”. Here’s where the cars kick in, considering it also features the new GLC Plug-In Hybrid. The SUV can cover up to 34 kilometers utilizing electric power alone, which makes it qualify among the eco-conscious breeds.
Leaving all the lifestyle talk aside, you may be wondering how serious is Daimler AG about sustainability. Particularly with the ongoing dieselgate scandal at Volkswagen, it would seem the company is switching the gear towards cleaner vehicles quite fast. For instance, the group is investing heavily in plug-in hybrids - up to 2017, a new model will be launched in the market every four months, with a total of ten new plug-in models.
"Commitment to the world of fashion is an established part of our marketing strategy," says Wolfgang Schattling, Director of Motorsport Marketing Communications & Branded Entertainment at Mercedes-Benz. "Through this, we are increasingly able to engage with our female audiences, and to become part of their lifestyle as a brand. Sustainability is an increasingly decisive criterion. With regard to this, it is a logical step for us to support The Green Carpet Challenge. It wonderfully illustrates that design, luxury and responsible actions perfectly fit within a modern lifestyle."
The collection has been produced using reused, surplus or sustainably certified materials, creating 11 looks that capture Erdem’s signature style of versatile yet powerful femininity - Mercedes tells us. Worry not, Merc has more in mind than just having fun with the girls doing the catwalk under the crazy flashlights.
According to the luxury auto manufacturer, this current subject is highlighted by the company’s Spring/Summer 2016 campaign, entitled “Hybrid by Nature”. Here’s where the cars kick in, considering it also features the new GLC Plug-In Hybrid. The SUV can cover up to 34 kilometers utilizing electric power alone, which makes it qualify among the eco-conscious breeds.
Leaving all the lifestyle talk aside, you may be wondering how serious is Daimler AG about sustainability. Particularly with the ongoing dieselgate scandal at Volkswagen, it would seem the company is switching the gear towards cleaner vehicles quite fast. For instance, the group is investing heavily in plug-in hybrids - up to 2017, a new model will be launched in the market every four months, with a total of ten new plug-in models.
"Commitment to the world of fashion is an established part of our marketing strategy," says Wolfgang Schattling, Director of Motorsport Marketing Communications & Branded Entertainment at Mercedes-Benz. "Through this, we are increasingly able to engage with our female audiences, and to become part of their lifestyle as a brand. Sustainability is an increasingly decisive criterion. With regard to this, it is a logical step for us to support The Green Carpet Challenge. It wonderfully illustrates that design, luxury and responsible actions perfectly fit within a modern lifestyle."
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