Mercedes-Benz is the First Carmaker to Launch its Own Digital Radio Format

Among the vehicle world premieres that the German car manufacturer brought at the 2013 Frankfurt Motor show, a less tangible one sneaked in today.
Mercedes-Benz Radio 5 photos
Photo: Daimler AG
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Mercedes-Benz is the world's first car brand to launch its own digital radio program, which is broadcasting for 24 hour a day with a fixed program schedule and editorial content.

Mercedes-Benz Radio can be received via an app for either smartphones or tablets, with a web player for your home PC or on the road, or with the latest generation of the Comand Online multimedia system.

“We have long been serving the many digital channels and platforms with exciting international contents. So it is only logical for us to extend our offer with a digital audio format of our own. We are taking this new approach especially with modern target groups in mind, to whom we increasingly appeal with our compact models. The always-on generation uses Mercedes-Benz Radio as an additional channel to get information about our brand and brand world,” says Lüder Fromm, Head of Global Marketing Communications Mercedes Benz Cars.

“We will broadcast everything that has to do with the brand and its products – but in an editorial form, not a promotional form. This sets us apart from similar offerings,” Fromm also says.

You can check out more info about the Mercedes-Benz Radio as either an app, web player or the one integrated into the Comand Online by visiting
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
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