Mercedes-Benz is the Best Perceived Luxury Carmaker in The US

Mercedes-Benz S-Class Coupe (C217) 1 photo
Photo: Daimler AG
As most people are aware, there are probably dozens of ways in which one can measure the quality of a vehicle or a an entire carmaker, with stuff like measuring reliability, fit and finish, the price and performance ratio, etc.
In terms of forecasting the future value of a new car, personal perception is usually the most used predictor of data, which is why a lot of studies take surveys into account when talking about the quality of a brand.

One such study is ALG's Brand Perception of Quality (BPQ) metric, which tries to isolate how most consumers think about the actual quality of car manufacturers and car brands out there.

According to the latest study when it comes to luxury car brands in the United States, it seems that Mercedes-Benz has jumped all the way to first place, passing all its competitors.

Scoring 70.2 points out of 100, the Stuttgart car manufacturer is apparently ahead of Lexus, who only got 69.4 points, BMW with 68.7 points, Porsche with 68.1 points and further down we find Audi with 65.9 points out of a maximum of 100.

Despite the study being carried in the US, American luxury car makers like Cadillac and Lincoln placed below average in the top, with GM's premium maker getting only 62.6 points, while Lincoln received 60.9 points.

On top of that, Mercedes-Benz also received ALG's top ranking in their most Residual Value Awards, a survey which measures car brands that are predicted to best retain their value over the next three years.

In other words, the three-pointed star manufacturer is not only the best sold luxury car brand in the United States, it is also the best perceived by customers in a number of areas such as value and quality, making for a pretty interesting evolution in the last few years.
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
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