Mercedes-Benz Enters The Premium Travel Business in China

Mercedes-Benz Enters The Premium Travel Business in China 1 photo
Photo: Daimler AG
Believe it or not, but Mercedes-Benz is apparently the first ever automotive brand to enter the international market for premium travel services, with the company presenting its new “Mercedes-Benz Travel” brand in Shanghai.
China was elected as being the first market for the business concept, with the Stuttgart car maker entering a strategic collaboration with HHTravel, which is the premium brand of the biggest online travel operator in the Middle Kingdom.

“Individual mobility is our core expertise. We have been working on this for 128 years. Our goal is to move people and Mercedes-Benz Travel enables us to do just that, but in a new way,” said Wilfried Steffen, head of Business Innovation.

“As first step into the premium class travel business, we will develop and offer unique products for travel-loving, sophisticated customers in the Chinese market. You do not have to be owner of a Mercedes-Benz; the offer is open to every interested globe-trotter in China. Our long term goal is to expand our premium class travel service gradually into other countries.” Steffen concluded.
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
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