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Mercedes-Benz Continues To Lead Segment In U.S. With September Sales Lead

The rivalry between BMW, Audi, and Mercedes-Benz concerning sales is well known, and it does not seem like it will ever end.
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In 2016, Mercedes-Benz has managed to surpass last year’s leader, BMW, for multiple months, and it appears that the three-pointed star has all that it needs to be number one in the USA.

The result would bring an end to BMW’s sales dominance of the segment, and it appears that it will happen because the range of crossovers from the Stuttgart brand was successful in the U.S. this year.

As Automotive News notes, BMW has failed to exceed the sales figures accomplished by Mercedes-Benz in spite of its incentive program. The latter was operated in the USA to help dealers sell more units than last year. Unluckily for them, things did not pan out, as the crossovers from Mercedes-Benz were popular beyond expectation.

The premium brand from Daimler AG managed to beat its competitors in sales and deliveries last month, as Mercedes-Benz says it delivered 29,500 vehicles in September, a 1.7 percent increment from 2015.

Lexus, its premium competitor from BMW’s partners at Toyota, had a two percent rise in deliveries, achieving 25,801 units that reached American customers last month.

On the other hand, BMW had a 4.6 percent decline in sales last month, which came after the delivery of 25,389 units. As you can observe, there is not such a big difference between BMW and Lexus, but the Munich-based automaker has to catch up for many months of Mercedes-Benz dominance of the American market.

According to vehicle pricing information tool TrueCar, BMW has increased its incentive spending by 44% from last year’s figures. The Daimler and Toyota corporations reduced theirs by 9.3 and 0.1 percent (respectively) this year. The numbers and values presented above refer to how much money is spent by a company on purchase incentives.

BMW’s strategy was described as aggressive, but it came at a moment when American consumers seem to have gone mad for SUVs and crossovers again. The generous offer from the Mercedes-Benz portfolio in this segment is linked to the company’s sales results.
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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