autoevolution
 

Mercedes-Benz CLA is Already a Major Hit in the United States

The Mercedes-Benz CLA was expected like pancakes in US Showrooms, but probably not even hot tasty pancakes would have sold so rapidly keeping the proportion.
Mercedes-Benz CLA 250 Edition 1 30 photos
Photo: Daimler AG
Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1Mercedes-Benz CLA 250 Edition 1
In the model's first week of availability, the CLA sold more than 2,300 units, therefore helping Mercedes-Benz USA creep up past BMW again in the US luxury sales race – one that they are actually expecting to lose.

Yesterday we were telling your about the Stuttgart brand having the best September ever on US soil, with an increase of 6.7 percent compared to last year, while the first nine months of 2013 saw an increase of 12.2 percent. As unbelievable as it may seem, some of those increases were achieved by only a week's worth of CLA sales.

“As the bargain entrance into the Mercedes portfolio, we weren’t sure how luxury buyers would react,” said Alec Gutierrez, auto analyst for Kelley Blue Book to Bloomberg. “Through one week, it looks like they’re scooping it up.”

The Mercedes-Benz CLA is the first three-pointed star model available on the US market with a starting price under USD30,000.

Story via Bloomberg
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Alex Oagana
Alex Oagana profile photo

Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories