Mercedes-Benz Backs The Open Championship

German automaker Mercedes-Benz has a long-standing tradition in supporting golf tournaments, such as The Masters, the PGA Championship and the 2012 Ryder Cup. Now, the renown auto brand has also become a partner of The Open Championship, increasing its commitment to international golf.

In amateur golf, Mercedes-Benz is represented with the MercedesTrophy, the company's own global premium tournament series for amateurs.

“Our global golf strategy is based on the Mercedes-Benz principle of ‘The best or nothing’. The Open Championship complements this strategy, and therefore Mercedes-Benz, perfectly,” explained Anders Sundt Jensen, Vice President Brand Communications, Mercedes-Benz Cars. “In addition, we will also link the MercedesTrophy, a worldwide premium amateur series, with The Open Championship, for example the programme "Drive to the Major", a global competition to win the opportunity to qualify to play at the Monday Foursome.”

Mercedes-Benz has been involved in the professional sport of golf since the 1980's. From 1990, it also took over as title sponsor of the Mercedes German Masters, the first professional golf tournament in Germany featuring international participation.

In addition, the premium brand from Stuttgart was also title sponsor of the Mercedes-Benz Championship in Cologne from 2007 to 2009 and Hawaii from 1999 to 2009.

Since 2008, Mercedes-Benz has been the exclusive automobile partner of The Masters in Augusta. Thanks to the connection which has existed with the PGA of America since 2010, the brand is also represented at the PGA Championship and the Senior PGA Championship, as well as the 2012 Ryder Cup. Furthermore, Mercedes-Benz also supports a variety of both professional and amateur tournaments around the world at national level.