Mercedes-Benz B250 e Features in a Silent Ad That’s All About Love. And Silence

But if that idea holds water in the case of loving couples who know each other so well that they can communicate on an almost telepathic level, with cars it’s a little bit different. You want a car to talk to you, and one of the best ways it can do it is through the humming of the engine and the throbbing of the exhaust. Where it applies.

The almost complete silence specific to electric cars is both a great asset for them, but also their undoing. Even without driving one (actually, ESPECIALLY without driving one), people fear that their sterile nature makes for a very boring driving experience, and the lack of sound was often cited as the main culprit.

Predictably, the Mercedes-Benz ad for its B250 e electric vehicle focuses on the favourable parts of driving a silent car, and it does it in the most candid way. If you’re going through a sentimentally rough patch in your life, you might find yourself awwwwwwing at the end of the clip.

Since the B-Class is the closest thing Mercedes-Benz has to a minivan (or MPV, if you prefer) now that the R-Class is gone, the creative minds behind this commercial chose a youngish couple as its main characters. You know, the kind of people whose parents always ask them “when are you going to have a baby?” Ugh.

At one point, after proving his affection towards the wife countless times so we don’t get any funny ideas about his next move, the husband sneaks out of the bed at night, snatches the car key and goes off for a ride. While his wife is still sleeping. Because the car is so silent. Get it?

The real trick is, of course, what he does while he’s out, but we’re not going to spoil it for you. There’s some playing in the snow involved, however, so that should be an incentive, even if it’s a front-wheel-drive electric family car.