Mercedes-Benz And Jaguar Continue Ad Brawl

Back in September we showed you a not-exactly-original but rather humorous commercial for the Mercedes-Benz Magic Body Control system on the new S-Class W222.
Mercedes-Benz Pre-Safe ad. 1 photo
Photo: Mercedes-Benz/Facebook
With the ad almost hitting the eight-million views mark on YouTube, you can guess that it certainly made some weaves in the online medium, including some that apparently hit some of their competitors.

Jaguar USA, for example, recently decided to have a go at Mercedes-Benz and their Magic Body Control system and created a humorous commercial of their own, which pretty much makes fun of the German company and its obsessive attention to safety, comfort and innovation.

Not even two days later, Mercedes-Benz responded to the Jaguar commercial with a spoof ad of their own, which in our opinion is just as funny while keeping it a little bit classier and advertising their Pre-Safe Brake system.

We actually prefer this latest ad to the “Chicken” original, since that one wasn't actually original in the first place and copied the “chicken have built-in stabilizers” idea from an older Fujifilm commercial which you can watch in our first report.

Mercedes-Benz Commercial:

Jaguar Commercial:

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Alex Oagana
Alex Oagana profile photo

Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories