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Mercedes-Benz And Infiniti Owners Are Most Likely To Adopt Self-Driving Cars

Driverless cars have yet to hit the consumer market, but multiple companies are developing systems that strive to provide this technology to the public.
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Buying a car that can drive itself is a big decision, so research companies are investigating what consumers think of the possibility of purchasing a vehicle with this capability.

Automakers are also interested in discovering what kind of client is most likely to buy a product featuring this technology, so manufacturers have their ears peeled to every relevant study on the matter.

MaritzCX, a company that concentrates on customer experience software and research, has made a study to find out which brands have clients most interested in driverless cars.

Their results are fascinating, but some conclusions were already evident – those that acquire vehicles able to sprinting from 0 to 60 mph (96 km/h) in less than four seconds are not interested in letting their cars drive. Porsche and BMW customers ranked third and fourth least likely to give up control of their vehicles to a computer.

However, the research has discovered that owners of Mercedes-Benz and Infiniti models that have responded to the study are “very interested” in buying an automobile that has fully-self-driving capabilities when it will become available.

From that viewpoint, they are in luck, as both premium brands mentioned (and their parent companies) are working on systems like these.

The makers of the study have concluded that owners of premium cars are more willing to accept the driver replacement tech because they believe that safety would be improved in these types of vehicles, and that the technology will operate flawlessly.

We must note that regulations regarding autonomous cars will make all driverless vehicles equal, as they would have to comply with a minimum set of requirements.

It is worth noting that 48 percent of respondents of the study are not interested in buying a driverless vehicle, even though 94 percent of all surveyed are aware that automakers are developing this kind of product.

The situation is not different for Infiniti or Mercedes-Benz customers, but they were the most interested out of all 12,353 respondents. The research occurred from May through August.

As Automotive News notes, owners of Ram pickup trucks and Jeep SUVs are least likely to buy a new vehicle that could drive itself. In spite of that conclusion, the parent company of both of these brands, Fiat Chrysler Automobiles, has an ongoing partnership with Google that focuses on autonomous vehicles.

Maybe FCA knows better, and their customers will change their minds over time, or the self-driving cars they plan to launch will attract new clients to its products.

 
 
 
 
 

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