The new Beijing-based Advanced Design Center will serve as a seismograph, recording and analyzing stylistic trends and incorporating them into the creative process.
The design team will draw on inspiration from their surroundings in China, taking into account cultural and environmental influences, such as road congestion and lack of parking, to cover all aspects of future mobility.
With over 10 staff from different countries, including France, China, Malaysia, Japan and the Philippines, the multi-cultural environment enhances creativity in the development of mobility solutions for the world – both for the interior and exterior design of future generation vehicles.
“With China predicted to be our largest market globally by 2015, through annual sales of 300,000 vehicles, design influences from this region will become more important in the cars of tomorrow,” explained Ulrich Walker, Chairman and CEO of Daimler Northeast Asia Ltd.
“With Beijing being a dynamic and vibrant megacity, it is progressively shaping future design trends, making the establishment of our Advanced Design Center here timely. As designers, we need to ‘live in the future’, thinking at least two or three vehicle generations ahead. For us, that means considering every aspect of future mobility, including things such as town planning and improvements in infrastructure. This new studio will provide a creative environment for us all to indulge our imaginations, free of commercial constraints,” added Professor Olivier Boulay, Vice President of the Mercedes-Benz Advanced Design Center of China.