Mercedes-Benz is set to launch no less than 13 new models that have no predecessor in the German automaker's vehicle lineup until 2020, as part of the company's plan to reclaim top position in the luxury market.
The announcement was made by CEO Dieter Zetsche at a recent Daimler Group Press Conference in Stuttgart, Germany, adding that Mercedes is preparing a brand new SUV to be built in the United States.
"At our plant in Tuscaloosa, Alabama, we are currently preparing for the production of another new SUV: an especially dynamic all-terrain vehicle. You will hear more about that soon," said the Dailmer boss, according to Carscoop.
Dieter Zetsche also referred to the new S-Class model, which is bound to be revealed in middle 2013, as being this year's most important vehicle from Mercedes' fleet: "Our most important new model will make its world debut in the middle of this year: the new S-Class. The S-Class is not just any car: it is the epitome of the luxury sedan; a symbol of German engineering skill recognized the world over; a metaphor for best-in-class," he said.
Zetsche's announcement comes just four days after BMW rivals confirmed the introduction of 10 brand new models by the end of 2014.
Story via Carscoop
"At our plant in Tuscaloosa, Alabama, we are currently preparing for the production of another new SUV: an especially dynamic all-terrain vehicle. You will hear more about that soon," said the Dailmer boss, according to Carscoop.
Dieter Zetsche also referred to the new S-Class model, which is bound to be revealed in middle 2013, as being this year's most important vehicle from Mercedes' fleet: "Our most important new model will make its world debut in the middle of this year: the new S-Class. The S-Class is not just any car: it is the epitome of the luxury sedan; a symbol of German engineering skill recognized the world over; a metaphor for best-in-class," he said.
Zetsche's announcement comes just four days after BMW rivals confirmed the introduction of 10 brand new models by the end of 2014.
Story via Carscoop