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Mercedes-AMG Sponsors a Mountain Bike Racing Team

German manufacturer of high-end mountain bikes Rotwild is intensifying its marketing cooperation with the skunkworks performance brand of Mercedes-Benz, which comprises the nutters from AMG.
AMG Rotwild MTB Team 14 photos
Photo: Daimler AG
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The 2014 mountain bike season will see the Rotwild team sporting an all new name-giving sponsor in the shape of Mercede-AMG, therefore taking the 2013 cooperation between the two brands to another level.

“Our brand was born on the racetrack - and to this day, our commitment to racing is of central importance to Mercedes-AMG,” said Tobias Moers, general manager of Mercedes-AMG GmbH, during the presentation of the new racing team.

“In Rotwild we have found a partner with whom we can also intensify this commitment in the sport of cycle racing. We are therefore looking forward to the coming season with Rotwild, and have our fingers crossed for our joint team in the hope that they will be just as successful on two wheels as our racing cars are on four.” he concluded.

The AMG Rotwild MTB racing team consists of U23 riders Lukas Baum and Sofia Wiedenroth and elite lady rider and awesome-named Nadine Rieder, who all will now wear the new livery.

“AMG and Rotwild stand for top performance and efficiency - hand-made in Germany. In the past both premium brands have set standards in their sectors with respect to technical innovations and sporting success. This strong partnership will make us even more of a force to reckon with. We are looking forward to an exciting season, and wish the riders the best of luck.” said Peter Schlitt, general manager of Rotwild.

The AMG Rotwild mountain bike racing team will start the 2014 season with a newly-developed bike which is using a new carbon-fiber technology developed in-house by Rotwild.
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project.
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