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Mercedes-AMG Motorsport Goes Pink to Signal Its New BWT Strategic Partnership

Mercedes-AMG Motorsport and BWT AG officially enter a strategic partnership 14 photos
Photo: Mercedes-AMG
Mercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnershipMercedes-AMG Motorsport and BWT AG officially enter a strategic partnership
Austrian manufacturing company of water treatment systems BWT AG and the performance and sports car brand from Affalterbach are now strategic partners. And that’s quite obviously referenced by the six cars from the Mercedes-AMG Motorsport Customer Racing Teams sporting a very pink livery. But that’s not all because the water experts are treating both the racetracks and the AMG headquarters to their own goodies.
Considered by Mercedes-AMG as Europe’s leader in water technology, BWT has inked another major high-performance cooperation agreement (remember Aston Martin’s F1 livery from 2020?), this time around with the renowned Affalterbach-based brand.

From now on, teams such as the GetSpeed Performance, GruppeM Racing, Haupt Racing Team and Toksport WRT will race their Mercedes-AMG track monsters in a bodacious dash of pink as they adopt the corporate colors of BWT for their stints across popular international series.

In addition, certain Mercedes-AMG race drivers will have their helmets adorned with BWT’s call to sustainability (“Change the world. Sip by sip”), while at the racetracks and the Affalterbach headquarters, the German high-performance brand will get an infusion of BWT’s patented water technology. More so, both locations will see the creation of so-called “bottle free zones” in a bid to encourage people to relinquish the use of disposable plastic bottles.

It’s not the first time ever a Mercedes-AMG race car will shoot for glory adorned with the BWT livery as Mercedes mentions Lucas Auer’s three DTM race wins in a Mercedes-AMG C63 from 2017. Still, from now on, there’s a widely expanded series coverage.

As such, two cars (GT3s from Mercedes-AMG Team GetSpeed) are at the 2021 ADAC TOTAL 24h Race Nürburgring (June 3rd to 6th), while a Team HRT car and one from GruppeM Racing will seek DTM glory once again. The final two Mercedes-AMG GT3s will be seen in the GT World Challenge Europe Endurance Cup and the ADAC GT Masters (from HRT and Toksport, respectively).
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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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