Mercedes-AMG Expects to Sell Over 40,000 Vehicles By the End of the Current Year

Aufrecht Melcher Großaspach or AMG for short is an automotive success story that began in 1967. Originally a racing engines forge, the German tuning outfit expanded business, starting with upgrades for the Mercedes-Benz R107 and C107 in 1971.
Mercedes-AMG Sport models 1 photo
Photo: Mercedes-Benz
The R107 and C107 represent Mercedes' second longest single automobile series ever produced after the G-Class. Fast forward up to 1993 and the year Bill Clinton began his first of two terms as US President saw AMG and Mercedes-Benz sign a co-op contract.

After that first direct contact between the two automotive legends, Daimler AG acquired 51 percent of the tuner’s shares, rebaptizing the company Mercedes-AMG GmbH in January 1999. This all-German love story finalized in 2005, when the Daimler multinational automotive corporation bought AMG in full, taking complete control of Mercedes-AMG.

With the all-new Mercedes-AMG GT and the new-gen Mercedes-AMG C63, Daimler higher-ups want to differentiate their company’s high-performance products even more than before thanks to this subtle rebranding. The sportscar brand from Affalterbach recently announced it’s expecting to sell over 40,000 cars by the end of the year, with that sales target to double by 2017. Yep, Mercedes-AMG is aiming high.

Besides the the bi-turbo four-cylinder and V8 monsters, it seems like the growth strategy is aimed at new market segments. The A45 AMG was a first for the company, but the upcoming premiere of the new AMG Sport family at the Detroit Auto Show in 2015 will open new doors too. AMG Sport models are designed to fill the gap between the AMG Sports pack for Mercedes vehicles and the full-on crop of AMGs.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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