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Meet the Florida Car Wash that Views Autism as Their Key Competitive Advantage

Rising Tide in Parkland, Florida is not just a car wash that has 43 employees, it’s a place who’s owners want to prove a point: individuals with autism are an advantage for the business. It all starts with a caring father who wanted to give his son something to do and help him get his confidence back.
 John D’Eri the CEO of Rising Tide and his family 1 photo
Every now and then the World Wide Web shares these beautiful stories about people out there who silently make a difference. This story is about a man whose son is suffering from autism. Instead of giving up he wanted to find a way he could help him integrate and live a normal life. So he opened up a car wash.

I don’t him to sit in a room being taken care of once I’m gone. I want him to have a life, to have job. I want him to have friends who are like him,” John D’Eri the CEO of Rising Tide. He claims he created this business to help out his younger son Andrew who is suffering from this condition. And he is quite right, since the official numbers claim nine out of ten adults with autism are currently unemployed.

Sure, you might be rolling your eyes right now thinking “hey, it’s just another charity thing, I might donate a buck or two”, but it seems there’s a lot more to it.

It's just like Andrew's older brother explains in the video below, not only are individuals with autism quite handy with structural tasks, but helping them get a job will also help to change the community’s perception on people suffering from this condition.



 

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