Photo: OnePlus
In 1993, a vehicle that was to set the world record for fastest production car was born: the McLaren F1. A quarter of a century later, an equally impressive machine was announced, a tribute to the F1 that wears the name Speedtail.
The Speedtail marks a major shift in the way McLaren does business. It is to be the first of many new models that will be launched with the goal of making the company appealing for a broader customer base.
As part of this shift comes a more careful approach when it comes to advertising the McLaren products. The Woking-based carmaker is now more visible than before, and it will probably become even more so thanks to partnerships with big names of other industries.
Usually, carmakers the likes of McLaren partner with prestige watchmakers. But that doesn’t mean products proprietary to the modern world are excluded.
On Tuesday, McLaren and OnePlus unveiled at the McLaren Technology Centre a purpose-built version of the 6T smartphone, the first of many to come as part of a collaboration between the two companies.
Compared to a regular 6T, the McLaren Edition comes with a staggering 10 GB of RAM, becoming one of the most potent gadgets out there.
Also different from the stock 6T is a new charging system, one the phone maker calls Warp Charge 30. This can send power into the 3700 m Ah battery 50 percent faster than before, meaning a full day worth of power can be stored in just 20 minutes.
As for the McLaren branding of the phone, this comes in the form of Papaya Orange detailing around the bottom edge of the phone and on the cord cable, carbon fiber pattern on the back of the phone and an illuminated McLaren logo.
The phone goes on sale two days from now, on December 13, in Western Europe and North America. In Europe, it is priced at 699 EUR, in the UK at £649 and in the U.S. at $699.
As part of this shift comes a more careful approach when it comes to advertising the McLaren products. The Woking-based carmaker is now more visible than before, and it will probably become even more so thanks to partnerships with big names of other industries.
Usually, carmakers the likes of McLaren partner with prestige watchmakers. But that doesn’t mean products proprietary to the modern world are excluded.
On Tuesday, McLaren and OnePlus unveiled at the McLaren Technology Centre a purpose-built version of the 6T smartphone, the first of many to come as part of a collaboration between the two companies.
Compared to a regular 6T, the McLaren Edition comes with a staggering 10 GB of RAM, becoming one of the most potent gadgets out there.
Also different from the stock 6T is a new charging system, one the phone maker calls Warp Charge 30. This can send power into the 3700 m Ah battery 50 percent faster than before, meaning a full day worth of power can be stored in just 20 minutes.
As for the McLaren branding of the phone, this comes in the form of Papaya Orange detailing around the bottom edge of the phone and on the cord cable, carbon fiber pattern on the back of the phone and an illuminated McLaren logo.
The phone goes on sale two days from now, on December 13, in Western Europe and North America. In Europe, it is priced at 699 EUR, in the UK at £649 and in the U.S. at $699.
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